Engram Studio is software for making an ad end to end, from ideation to research to testing cuts, built on Engram, a model that predicts neural response to video. Second by second, before you spend a dollar on media. Real neural signal from published fMRI research (MedARC, MIT-licensed).
Engram is built on MedARC, an open brain encoding model from the Algonauts 2025 challenge. It learns from real fMRI recordings of people watching video (the Courtois NeuroMod dataset), so it can predict the cortical response your video would trigger across 1,000 named brain regions.
Engram Studio is software for making an ad end to end, from ideation to research to testing cuts. It is built on Engram, an ML model that predicts neural response to video, second by second, as someone watches.
It starts with context. Set the campaign brief, upload your storyboard, and Engram reads the frames. From there, every prediction knows what you are making.
Your storyboard becomes an animatic, and pressing play runs the brain analysis in sync with the playhead. Visual, audio, and language channels move second by second while the affective track reads the emotional build. Scrub to any moment and the meters show what the brain is doing right there. It is the first layer Engram runs on, so you catch gains and drops while the ad is still drawings.
Pull the films your board is chasing and Engram analyses them against it. Each reference comes back with timestamped moments where engagement spikes, and the technique carrying every moment lands in a library you can lift from. Craft calls stop being taste arguments. They arrive with a timestamp and a curve.
Upload a cut and Engram predicts its neural response, second by second, on the same axis as every other version. Set two cuts side by side to see exactly where one gains and the other drops, fix the dip, and run it again. When a cut holds, mark it final. You ship with neuroscientific data behind every call.
We're onboarding a small group of agencies and brand teams first. Join the waitlist and we'll reach out as spots open up.